10 lessons from Marketo’s growth to a multi-billion-dollar exit

October 22, 2018

This article is an absolute must read. By now you’re probably familiar with Marketo but you may not be as familiar with the thinking of their founders.

There has been a lot of buzz around Adobe’s acquisition of Marketo and along with that comes some insight into what Marketo did right (and where they took missteps).

In this link, Marketo pioneer Phil Fernandez’s presentation, “10 Things I’d Do Better If I Did It Again” is broken down into some simple conclusions.

Advice like, investing in your sales ops and having one point of ownership for revenue activities are music to my ears. I’ve talked about some of these points before. Read on and hear someone else talk about them!


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