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Often, early-stage founders get tired of selling and want to hand off the task as soon as possible so they can focus on the product.
We totally get it, going from nothing to something is tough. But studies have shown that Founder-Led Sales is the best way to get to your first $3M in revenue.
So how do you get to the point where you can hand responsibility off to a true VP of Sales and trust they can actually do the job without you having to micro-manage?
You are often saddled with an impossible task. You didn't create this thing you're selling, but you've got to figure out how it works, build the plan, train the reps, set the quotas, sit on the calls, and so much more...
...and you only have 12 months to get it right before the founder (or one of their VCs) will probably fire you.
Maybe you've done this before, and you just want to do it faster. Or maybe you've just gotten that big promotion and have no idea what you've gotten yourself into.
These are two sides of the same coin.
Whether you are a Founder or early-stage Revenue Leader, there are 76 major projects that need to be undertaken to build out every touchpoint of a complete end-to-end Go-To-Market strategy.
Every single one of those projects requires time, attention, and expertise to get right.
Fortunately, you don't have to do it alone. We've done it before... literally over 100 times. And we're here to help.