Helping founding teams change the world through better distribution.

Setting the Stage for Success

Founders

Too many early-stage founders get tired of selling and want to hand off the task as soon as possible so they can focus on the product.

We totally get it, going from nothing to something is tough. But studies have shown that Founder-Led Sales is the best way to get to your first $3M in revenue.

So how do you get to the point where you can hand responsibility off to a true VP of Sales and trust they can actually do the job without you having to micro-manage?

Revenue Leaders

You are often saddled with an impossible task. You didn't create this thing you're selling, but you've got to figure out how it works, build the plan, train the reps, set the quotas, sit on the calls, and so much more...

...and you only have a few short months to get it right, or else!

Maybe you've done this before, and you just want to do it faster. Or maybe you've just gotten that big promotion and have no idea what you've gotten yourself into. Maybe you just want to get it right and recognize you need help.

These are two sides of the same coin.

Whether you are a Founder or early-stage Revenue Leader, there are a million and one major projects that need to be undertaken to build out every touchpoint of a complete end-to-end Go-To-Market strategy.

Every single one of those projects requires time, attention, and expertise to get right.

Fortunately, you don't have to do it alone. We've done it before... literally over 100 times! And we're here to help.

Our Services

Advisory

Provide sounding board to work out ideas
Identify weaknesses in GTM strategy
Help build patterns and practices for stacking wins consistently
Make critical introductions to network connections
Be a positive motivational force in a lonely and brutal job

Coaching

Role Playing
One-on-Ones
Meeting Recording Reviews
Sequence Creation
Help Founders learn to lead Leaders
Help Revenue Leaders learn to lead Individual Contributors
Help Individual Contributors learn to lead sales processes

Playbooks

Ideal Customer Profile Definition
Messaging
Buyer Personas
Competitive Landscape
Objection Handling
Outbound Scripts
Demo Set Scripts
Closing Scripts
Rules of Engagement
Customer Success Handoffs

Recruiting

Job Roles
- Account Executives
- Sales Development Reps
- Customer Success Reps
- Account Management Reps
- Individual Contributor Managers
- Revenue Leadership
Defining Success
- Create Ideal Candidate Profiles
- Create Job Descriptions
- Create Hiring Processes
- Create Training Materials
Execution
- Source Candidates
- Run Interviews
- Onboarding

RevOps

CRM Process Design
- Outbound
- Demo Set
- Lead Routing
- Closing
- Customer Success Handoffs
- Rules of Engagement
- Territory Planning
- Account Distribution
- Tool Recommendations & Review Cadence
CRM Management
- Core Business Fields
- Lead, Account, & Contact Tracking
- Enrichment
- Opportunity Stages
- Event Tracking
- Forecast Fields
Reporting
- Sales Metrics
- Pipeline Efficiency
- Forecasts

We partner with growth-minded early-stage companies looking to accelerate revenue.

Qualia, Salesloft, Lavender, Gong, Fundbox, Google, RigUp, and more.

Hire us today