Helping founding teams change the world through better distribution.

Setting the Stage for Success


Too many early-stage founders get tired of selling and want to hand off the task as soon as possible so they can focus on the product.

We totally get it, going from nothing to something is tough. But studies have shown that Founder-Led Sales is the best way to get to your first $3M in revenue.

So how do you get to the point where you can hand responsibility off to a true VP of Sales and trust they can actually do the job without you having to micro-manage?

Revenue Leaders

You are often saddled with an impossible task. You didn't create this thing you're selling, but you've got to figure out how it works, build the plan, train the reps, set the quotas, sit on the calls, and so much more...

...and you only have a few short months to get it right, or else!

Maybe you've done this before, and you just want to do it faster. Or maybe you've just gotten that big promotion and have no idea what you've gotten yourself into. Maybe you just want to get it right and recognize you need help.

These are two sides of the same coin.

Whether you are a Founder or early-stage Revenue Leader, there are a million and one major projects that need to be undertaken to build out every touchpoint of a complete end-to-end Go-To-Market strategy.

Every single one of those projects requires time, attention, and expertise to get right.

Fortunately, you don't have to do it alone. We've done it before... literally over 100 times! And we're here to help.

Our Services


  • Provide sounding board to work out ideas
  • Identify weaknesses in GTM strategy
  • Help build patterns and practices for stacking wins consistently
  • Make critical introductions to network connections
  • Be a positive motivational force in a lonely and brutal job


  • Role Playing
  • One-on-Ones
  • Meeting Recording Reviews
  • Sequence Creation
  • Help Founders learn to lead Leaders
  • Help Revenue Leaders learn to lead Individual Contributors
  • Help Individual Contributors learn to lead sales processes


  • Ideal Customer Profile Definition
  • Messaging
  • Buyer Personas
  • Competitive Landscape
  • Objection Handling
  • Outbound Scripts
  • Demo Set Scripts
  • Closing Scripts
  • Rules of Engagement
  • Customer Success Handoffs


  • Job Roles
    • Account Executives
    • Sales Development Reps
    • Customer Success Reps
    • Account Management Reps
    • Individual Contributor Managers
    • Revenue Leadership
  • Defining Success
    • Create Ideal Candidate Profiles
    • Create Job Descriptions
    • Create Hiring Processes
    • Create Training Materials
  • Execution
    • Source Candidates
    • Run Interviews
    • Onboarding


  • CRM Process Design
    • Outbound
    • Demo Set
    • Lead Routing
    • Closing
    • Customer Success Handoffs
    • Rules of Engagement
    • Territory Planning
    • Account Distribution
    • Tool Recommendations & Review Cadence
  • CRM Management
    • Core Business Fields
    • Lead, Account, & Contact Tracking
    • Enrichment
    • Opportunity Stages
    • Event Tracking
    • Forecast Fields
  • Reporting
    • Sales Metrics
    • Pipeline Efficiency
    • Forecasts

We partner with growth-minded early-stage companies looking to accelerate revenue.

Qualia, Salesloft, Lavender, Talroo, Fundbox, Google, RigUp, and more.