Welcome to the New Year!We’re going to talk about one of the sexiest sales attributes out there...consistency. While you are in the gym working on your beach body for Sales & Surf, the same foundational mindset applies to both.To make this year better than the last, and to make a difference, and change your circumstances comes down to one single choice. To simply choose not to quit today. If part of your resolutions was to make it into the gym more, or get into work earlier, it’s likely you’ve had company. What will set you apart is your personal endurance, but again, that comes down to just that one choice that today is not the day to quit.Just keep going. Get your fast start, and then just..keep...going...watch the others drop off, and choose, and choose again, one simple choice.But what makes consistency so attractive? Why is reliability such a lucrative trait in sales?Repeatability is where scale is born.Inconsistency is difficult to forecast, and near impossible to scale. It provides little data on what in the process works, and what needs work. Is it a rep issue, a process issue, a product issue, seasonality? You might as well throw darts at a board in the dark.But consistency….consistency helps navigate and guide decisions, it allows for iteration across the board, and dreams of what could be to take root and begin to grow.Consistency builds trust.Life is unpredictable. Within the first three days of the new decade and social feeds everywhere were flooded with devastating fires decimating a country, and memes of an impending WW3. But trusting the word of an employee towing the line, or a leader transparent with their expectations and follow through creates loyalty, camaraderie, and a sense of ownership and accountability that the high/low/who-knows can’t touch.Consistency establishes your reputation and makes you relevant.If you’ve created a reputation of being consistent, your brand is one that can be trusted, and relied upon without the worry or concern that this may be a down month.Best,SL