What’s up, everyone! 👋🏻

A big shoutout to everyone who wrote in with feedback on the last newsletter. We’re always listening to suggestions and are working on some exciting things, so stay tuned.

To quickly recap: I’m Scott Leese, and you’re reading my rebranded, reimagined newsletter: The Leese Effect. Twice every month, we’ll be diving into the strategies, insights, and sales stories that are shaping today’s business world. Whether you’re a seasoned entrepreneur/sales leader, or just starting out — there will be something in here for everyone to use so we can be a go-to resource for actionable advice, industry trends, and the inspiration you need to reach your goals.

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Today’s Big Thought: Ready, Set, Scale!

Sales leaders: Wonder if it’s time to take your sales team to the next level?

Scaling your team is a game-changer, but it can feel like a leap into the unknown. You might have a lot of questions, and feel some uncertainty around how to go about it – especially because in many instances, scaling incorrectly or too fast can turn into a death knell for the organization.

So today, we’re breaking down the topic of how to know when you’re ready to scale. Here are the top signs that it’s go-time, along with some tips to make the transition smooth.

Step 1: Spotting Sustained Revenue Growth

• Track your numbers! Consistent revenue growth over the last few quarters? That’s your green light. Check those financial statements and see if the cash flow is steady.
• Healthy margins. If your profit margins are looking good, it means you can bring on more team members without breaking the bank.

Step 2: Seeing Increased Market Demand

• Market vibes: Dive into market analysis. Are there more leads and inquiries than your team can handle? That’s a solid indicator you might be ready to scale.
• Customer love: Positive feedback and growing demand from your customers? Sounds like it’s time to scale!

Step 3: Checking Consistent Sales Performance

• Performance metrics: Are your sales metrics strong? Look at quota attainment, win rates, and sales cycle lengths. If your team’s killing it consistently, you’re ready.
• Team capacity: If your sales rockstars are maxed out but still crushing their targets, it’s time to add more players to the team.

Turn these tips into action:

1. Sustained Revenue Growth

• Set clear financial targets and keep a close eye on progress.
• Use financial planning tools to forecast and plan for growth.

2. Increased Market Demand

• Stay ahead of trends with continuous market research.
• Expand marketing efforts to reach new customer segments.

3. Consistent Sales Performance

• Regular training keeps your team at the top of their game.
• Leverage performance management tools to track and optimize sales activities.

Scaling your sales teams isn’t just about adding more bodies. It’s about smart, sustainable growth. Focus on these key areas, and you’ll be set to scale with confidence.

Keep crushing it. And as always, if you have questions…

Reach out!

– SL