What do you consider more important: A compelling vision for your business? Or being persuasive?According to Tyler Odean, Director of Product at Reddit, vision is overrated. The true accomplishment of visionaries like Steve Jobs was not that they thought of something amazing and original, he says. “Rather, they were gifted at constantly persuading many people to follow them on their journey.”

The article below contains a fascinating summary of how the brain works. One surprising conclusion is that a simple explanation is much more powerful than a complex argument when trying to win someone’s confidence.Click here to learn persuasive tactics you can use to raise money, build effective teams, and convince the world to love what you are selling.