Well, this is cool. Forbes just published this article talking about how conference season has gone kind of stale. You can't deny it. The same folding tables and pop up flags and branded stress balls and bland keynote speaker conferences can be rough on the soul.So I am really proud that the Surf And Sales Summit was highlighted as an example of the antidote to the boring sales conference. It's really important to get people out of their comfort zone if you want to reach them with new ideas. I think we did a good job of it in Costa Rica.This article mentions several ways to reach people with unexpected approaches.Take a look.